12 Free Writing Tools to Help You Plan, Write, and Nail Your Content

Image from   rawpixel.com

Image from rawpixel.com

Photo by Florian Klauer on Unsplash

Whether you’re a beginner or veteran, your work has the ability to gain awareness, grow traffic, and convert.

Like cooking a delicious pizza, creating desirable content requires specific ingredients and the right set of tools. But that doesn’t mean creating a masterpiece has to be difficult. After all, you don’t need a deep-dish oven to make a good pizza!

Below, I’ve compiled a list of the best content writing tools to help you take creativity and sweat as inputs, and come out with a tasty slice of text.

Here are 12 free writing tools that will keep your content hot and yummy:

#1 Calmly Writer

Calmly Writer

So, you have a dilemma:

There’s work to do. But the Internet is a big place, full of distractions.

Calmly Writer helps you focus on your writing without interruption. Write freely. Use focus mode, which highlights only the paragraph you are editing at the time.

With auto-saving and an easy-to-use interface, this tool is a content writer’s best assistant.

#2 HubSpot’s Blog Ideas Generator

HubSpot’s Blog Ideas Generator

Have you ever had content block?

Tired of writing about the same stale subjects?

HubSpot’s Blog Idea Generator is a great resource for finding fresh content ideas.

Enter a keyword and the tool will generate various blog topics worth writing about.

And, if you sign up, you’ll also access modern SEO tips.

Not only does the tool provide you many topics, but it also provides sample headlines…which brings us to our third, brilliant tool.

#3 CoSchedule Headline Analyzer

CoSchedule Headline Analyzer

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy in “Confessions of an Advertising Man”

As a writer, your headline is the front door to your content.

To get optimal reach, your first sentence must grab the attention of readers and the occasional gazers.

Enter CoSchedule Headline Analyzer to save the day.

Take guesswork out of creating headlines.

Type in your headline, hit the ‘analyze now’ button, and receive a score in seconds.

The score ranks the strength of your headline.

Also, it suggests improvements on headline type, word balance, and other vital elements.

#4 Power Thesaurus

Power Thesaurus

Tommy ran towards the door.

The above sentence is OK. It’s functional, but plain.

It tells us what Tommy did. But it lacks intent.

Now, let’s see the sentence below.

Tommy bolted towards the door.

By changing ran to bolted, the intent is clearer.

The Power Thesaurus helps inject more life into our sentences. Because content is everywhere, captivating your readers is crucial.

Word choice is the gooey cheese of the Italian pie — it keeps people hooked.

With a straight-forward, crowdsourced, and user-friendly interface, the Power Thesaurus delivers.

The tool spits out a more potent word suggestion for any word you type.

If you want your sentences to be sharper than the most pungent cheddar, give it a go.

#5 Canva


Number five is a curve ball.

In a 2019 study by Venngage, an alarming 40% of marketers stated that of the visual formats used in their marketing efforts, original graphics drove the most engagement.

Think infographics, data visualization and custom blog banners.

Here’s the truth, visual content is currently at the forefront.

Original Canva Graphic

And as a content creator, if you don’t have a strategy for baking visual content into your pieces, your content will fall flat.

Canva has made graphic design easy for digital marketers and business people.

The tool has high-quality templates for pitch decks, social media graphics, and much more.

No, it’s not technically a writing tool. But the visuals break text walls and keep your content vibrant. No art degree required.

#6 Hemingway App

Hemingway App

If you want to become a better content writer, this tool is a must.

The Hemingway App cuts the fluff and keeps your writing simple. The app helps improve readability of your writing.

It highlights long, complicated sentences and suggests alternatives to clunky adverbs.

Edit your writing and refine your style with this bold writing app.

#7 Word Counter

Word Counter

If you have a tendency to overuse certain words, this tool is for you.

The Word Counter reduces redundancy by identifying repeat words and phrases.

Paste your draft into the app and get insightful stats on your word choices.

#8 Cliché Finder

Cliché Finder

Similar to Word Counter, Cliche Finder helps you edit words.

But it specializes in highlighting clichés and bland phrases. This keeps your writing from sounding familiar and repetitive to readers.

The tool has a great design and user experience.

Freshen your writing faster than a speeding bullet with this tool.

#9 Portent’s Google SERP Preview Tool

Portent’s Google SERP Preview Tool

With the SERP Preview, you can preview the appearance of your title tag and meta descriptions in Google search results.

As a writer, this is important to creating more clickable articles.

You also receive tips on character length to optimize your given space.

#10 Google Keyword Planner

Google Keyword Planner

Writing without keyword planning is similar to cooking without a recipe. You can do it, but it’s not recommended if it’s the first attempt.

The Google Keyword Planner is not just great for paid traffic. The tool helps provide context for the number of searches for any given keyword.

Rather than guessing what readers are searching for, use Google’s tool and determine if your keyword is too broad or obscure.

This tool will save you time and headaches with content writing.

#11 Yoast SEO

Yoast SEO

The Yoast SEO tool is a plugin for Wordpress. As the name suggests, it optimizes your content to be more SEO-friendly.

Choose a focus keyword and the tool will provide a score based on your content’s relevance to it.

Do not undermine your content creation (and readers) by overlooking the importance of search engine optimized content.

The tool is one of the best for guidance in SEO best practices.

#12 Grammarly


No time to hire an editor?

Grammarly is a rich editing tool that keeps your writing clear and mistake-free.

The interface records grammatical, spelling, and punctuation errors. You also receive insights on your writing such as readability and word count.

Also, for bonus points, the tool connects to wherever you write on the web. Goodbye email typos.

Finally, you can proofread and edit your own work without questioning yourself.


These free tools will help make content writing easier. Of course, there are many other tools out there worth your time. But these tools are a great start if you need accessible, professional guidance.

As content writers, we need to continue sharpening and refining our skills. And these tools are an efficient way to do just that.

Brandon Keith